CREATIVE & STRATEGIC CONSULTATIONS

Thought Partner • Dramaturg • Experience Designer • Project Advisor

CORE OFFERINGS & ADVISORY SERVICES

I partner with artists, directors, producers, cultural institutions, brands, and tech teams to design audience-centered experiences, site-specific projects, and narrative environments across physical, digital, and hybrid spaces.

Drawing on over two decades of experience as co-founder and co-artistic director of Third Rail Projects and director of the Global Performance Studio, I offer strategic guidance, conceptual dramaturgy, and practical design solutions for projects at all stages of development.

Audience-Centered Experience & Immersive Design

Designing intuitive participant journeys grounded in agency and spatial ethics

This work focuses on interactive flow and onboarding mechanics, establishing robust safety and consent frameworks, and shaping multi-sensory or hybrid environmental design to ensure audience engagement remains both deeply resonant and ethically grounded.

Site-Specific & Site-Responsive Strategy

Transforming unique architectural, heritage, and non-traditional environments through rigorous site observation, spatial exploration, and physical activation

Services cover environmental dramaturgy, spatial storytelling, and comprehensive feasibility planning—including spatial logistics, classical unities, and strategic audience routing tailored to the specific demands of a physical location.

Dramaturgy & Narrative World-building

Structuring complex narrative ecosystems and multi-platform media design through clear story logic and narrative architecture

Advising spans the development of character, ritual, and world-building frameworks, as well as script and structural consultation for both linear and non-linear media projects across physical and digital formats.

Commercial, Corporate & Tech Advisory

Translating core immersive design principles to commercial spaces, innovation labs, and emerging technology teams

Providing executive thought partnership and trend forecasting, user testing feedback for physical products and VR/AR prototypes, and facilitating custom brand activations, keynote workshops, and cross-disciplinary team training.

View Tom’s Full Executive CV

Introducing

Immersive Office Hours

1-on-1 Strategic Power Hour | 60 Minutes

Got a specific design challenge, narrative bottleneck, or site-responsive concept you need to talk through? Immersive Office Hours offer direct, focused access to strategic feedback without the scope of a full consultation retainer.

Ideal for:

  • Independent producers & creative directors launching a new concept

  • Artists & designers building site-responsive or spatial work

  • Executive leaders & teams seeking a fresh, expert perspective on an active hurdle

Select your booking tier below to schedule and reserve your 60-minute session:

Independent Artists & Collectives

For self-funded, grant-funded, or independent productions seeking tactical feedback on spatial flow, narrative mechanics, or early-stage concepts.

Executive & Commercial Advisory

For creative directors, executive producers, institutional leads, and funded ventures seeking strategic advisory or production scaling.

TRACK RECORD & FEATURED CONSULTATIONS

Featured keynote speaker and panelist at MindPark (Shenzhen), Future of StoryTelling (FoST), Actors Theatre of Louisville (Humana Festival), Denver Center for the Performing Arts, Museum of Russian Ethnography (CEC ArtsLink), China Dream Entertainment (Shanghai), and Dance Films Association.

Corporate, Tech & Brand Advisement, Performing Arts

  • Google — Experience Design & Interactive Strategy

  • Netflix — Immersive World-building Consultations

  • Espolòn Tequila – Live Event

  • Future of StoryTelling (FoST) — Workshops & Ideation

  • Faith Popcorn’s BrainReserve — Cultural & Trend ForecastConsulting

  • Lincoln Center for the Performing Arts – Live Event

  • Freedom Forum/South by Southwest (SXSW) – Live Event

  • The Phantom Detective (Beijing, China) — Experience Design Consultant

  • Flex Ensemble (Hannover, Germany) — Immersive Design Workshops

  • Black Russian (Moscow, Russia) — Consultant to Creative Producers

  • The Hong Kong Youth Arts Foundation (Hong Kong) – Immersive Workshops

  • China Dream Entertainment LIVE (Shanghai, China) – Immersive Workshops

INITIATE A Full CONSULTATION

If you have a project that requires more than a Strategic Power Hour (offered above) and would benefit from a full consultation in experience design, site-specific strategy, or narrative world-building, please submit an inquiry with your project timeline, estimated budget, scope, and primary objectives, or email tom@thirdrailprojects.com directly.

Former Engagements

Panels, Discussions, Keynotes, Workshops, and More