CORE OFFERINGS & ADVISORY SERVICES

I partner with artists, directors, producers, cultural institutions, brands, and tech teams to design audience-centered experiences, site-specific projects, and narrative environments across physical, digital, and hybrid spaces.

Drawing on over two decades of experience as co-founder and co-artistic director of Third Rail Projects and director of the Global Performance Studio, I offer strategic guidance, conceptual dramaturgy, and practical design solutions for projects at all stages of development.

Audience-Centered Experience & Immersive Design

Designing intuitive participant journeys grounded in agency and spatial ethics

This work focuses on interactive flow and onboarding mechanics, establishing robust safety and consent frameworks, and shaping multi-sensory or hybrid environmental design to ensure audience engagement remains both deeply resonant and ethically grounded.

Site-Specific & Site-Responsive Strategy

Transforming unique architectural, heritage, and non-traditional environments through rigorous site observation, spatial exploration, and physical activation

Services cover environmental dramaturgy, spatial storytelling, and comprehensive feasibility planning—including spatial logistics, classical unities, and strategic audience routing tailored to the specific demands of a physical location.

Dramaturgy & Narrative World-building

Structuring complex narrative ecosystems and multi-platform media design through clear story logic and narrative architecture

Advising spans the development of character, ritual, and world-building frameworks, as well as script and structural consultation for both linear and non-linear media projects across physical and digital formats.

Commercial, Corporate & Tech Advisory

Translating core immersive design principles to commercial spaces, innovation labs, and emerging technology teams

Providing executive thought partnership and trend forecasting, user testing feedback for physical products and VR/AR prototypes, and facilitating custom brand activations, keynote workshops, and cross-disciplinary team training.

View Tom’s Full Executive CV