CREATIVE & STRATEGIC CONSULTATIONS
Thought Partner • Dramaturg • Experience Designer • Project Advisor
CORE OFFERINGS & ADVISORY SERVICES
I partner with artists, directors, producers, cultural institutions, brands, and tech teams to design audience-centered experiences, site-specific projects, and narrative environments across physical, digital, and hybrid spaces.
Drawing on over two decades of experience as co-founder and co-artistic director of Third Rail Projects and director of the Global Performance Studio, I offer strategic guidance, conceptual dramaturgy, and practical design solutions for projects at all stages of development.
1. Audience-Centered Experience & Immersive Design
Crafting interactive flows, agency, and spatial storytelling for live performance, brand activations, and installations.
Designing participant journeys, intimacy protocols, and spatial ethics for immersive and interactive formats.
Scoping audience entry points, onboarding, and multi-sensory environment design.
2. Site-Specific & Site-Responsive Strategy
Adapting performance, ritual, and installation to unique architectural, environmental, or heritage sites.
Deep site-mapping, environmental integration, and spatial design for non-traditional venues.
Navigating logistical and creative constraints in complex, real-world environments.
3. Dramaturgy & Narrative Worldbuilding
Conceptual development, script/score consulting, idea-mapping, writing, and story architecture.
Designing multi-platform narrative ecosystems bridging physical spaces, print artifacts, AR/VR, and digital media.
Troubleshooting narrative pacing, spatial logic, and thematic coherence.
4. Commercial, Corporate & Tech Advisory
Executive thought partnership for brand activations, major media entities, entertainment, and tech innovation labs.
Expert advisement on experience design, product testing, trend forecasting, and audience engagement.
TRACK RECORD
TRACK RECORD & FEATURED CONSULTATIONS
Corporate, Tech & Brand Advisement
Google — Experience Design & Interactive Strategy
Netflix — Immersive Worldbuilding Consult
Future of StoryTelling (FoST) — Workshop & Advisement
Faith Popcorn’s BrainReserve — Cultural & Trend Consulting
International Productions & Creative Labs
The Phantom Detective (Beijing, China) — Experience Design Consultant
Flex Ensemble (Hannover, Germany) — Immersive Design Workshops
Black Russian (Moscow, Russia) — Consultant to Creative Producers
Engagement MODELS
ENGAGEMENT MODELS
Strategy Sessions & Deep Dives: Focused 1-on-1 or team sessions to troubleshoot specific creative, spatial, or narrative challenges.
Project-Based Scoping & Dramaturgy: Extended project involvement across production phases, covering concept development, staging, or experience design review.
Bespoke Workshops & Masterclasses: Tailored intensives for institutions, university programs, or creative teams focusing on immersive methodology and experience design toolboxes.
INITIATE A CONSULTATION
If you have a project that would benefit from consultation in experience design, site-specific strategy, or narrative worldbuilding, please submit an inquiry with your project timeline, estimated budget, scope, and primary objectives, or email tom@thirdrailprojects.com directly.